Conference Agenda (2022)

This year's conference will continue our tradition of having both high-profile keynote speakers and original research from all levels of academic faculty. Below is the preliminary schedule. (All times are MST.)

Featured Speakers
David Reibstein (William Stewart Woodside Professor of Marketing, Wharton)
Rohit Verma (Founding Provost, VinUniversity)

THURSDAY, FEBRUARY 10

6:30 - 8:30 PM — Registration at NewPark Resort
• Travel Talk: “Reimbursement in the Move to Value-Based Healthcare,” Dana Romero (Utah)

FRIDAY, FEBRUARY 11
7:00 - 7:30 AM — Full Breakfast

7:30 - 10:00 AM — Session 1
• “Artificial Intelligence on Call,” Shubhranshu Singh, Tinglong Dai (Johns Hopkins)
• "Matching Technology in Ride-hailing Marketplaces," Kaitlin Daniels (WashU), Danko Turcic (UC Riverside)
• “From Trash to Treasure,” Bo van der Rhee, Jian Qin (Nyenrode)

10:00 AM - 4:30 PM — Winter fun activities

4:30 - 6:45 PM — Session 2
• “Ethical Experimentation and Regulatory Flexibility in Drug Development,” Manuel Hermosilla (Johns Hopkins)
• “Public-Private Product Design,” Yogesh Joshi (Maryland), Shubhranshu Singh (Johns Hopkins)
• “Responsible Research in Business and Management,” David Reibstein (Wharton)

7:00 PM — Dinner

SATURDAY, FEBRUARY 12
7:00 - 7:30 AM — Full Breakfast

7:30 - 10:30 AM — Session 3
• “Launching the First Private Not-for-profit University,” Rohit Verma (VinUniversity)
• “Prospecting vs. Retargeting: A Field Experiment,” Jeff Larson, Jeff Dotson (BYU)
• “Optimal Slider Design for Offer Solicitation,” Chris Anderson (Cornell)

10:30 AM - 4:30 PM — Winter fun activities

4:30 - 6:45 PM — Session 4
• “A Mixed-methods Study of Oakville Wine Ingredient Brands,” Michael Carrillo (Florida)
• “When Does a Brand-Influencer Matching AI Backfire?,” Jessie Liu (Johns Hopkins), Yi Liu (Wharton)
• “Friend or Foe: The Impact of Video UGC,” Jinhee Huh (Calgary), Lingling Zhang (CIEBS), P.K. Kannan (Maryland)

7:00 PM — Closing dinner